3 Newest Techniques in White-Hat Linkbuilding


Linkbuilding is a cornerstone of SEO. If you miss the newest tools, used by your competitors, all of your efforts to build a decent SEO campaign are destined to be in vain. This research will inform you of the latest white-hat linkbuilding techniques, their advantages and disadvantages and the tools you will need to perform them. One has to keep up with the trends.

Skyscraper Technique

What is it:

The essence of the technique is based on qualitative content. Your so-called “skyscraper” consists of three blocks:

  • 1You find links that lead to pages with most interesting, useful and popular content. Not some random awkward text, written by a newbie copywriter, but something really worthy and relevant to the topic you research.
  • When you created a list of links that lead to the divine content, it’s time to create your own ingenious text. How to beat all the professional copywriters who wrote the materials for the pages which links you provide in your piece of content? Very easy – broaden the research, make it more up-to-date, add colorful images and charts
  • Give the link to your own content to those who actually need it. For example, to the colleagues in your niche, to those who seem to be interested in the topic you chose for your content or to those, who already linked to an article on the similar topic.

What tools you need:

For the first block, you could use something like Open Site Explorer to define pages people get linked to most often (you could also simply find top pages, containing particular keywords, through Google search). For the second block, you just need some concentration, creativity and remarkable writing skills. For the third block, you could make use of Ahrefs or Majestic SEO to find links leading to your competitor’s content. Then you just filter them and choose the owners of the websites you need to contact.

Pros and cons:

The biggest advantage of the technique is the fact that it’s a qualitative method. It pays off and increases your traffic. The other good thing about Skyscraper technique – you don’t have to spend money, only efforts. And here we come to the main disadvantage of the method – one has to work hard and meticulously to get through all three steps. But the results can be seen immediately after you’ve finished the third block. Now you can sit on top of the world and enjoy the increase in your traffic, watching it from the roof of your skyscraper.

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Source: http://backlinko.com/skyscraper-technique

Outdated Linkbuilding

What is it:

Most cunning and brilliant tactic one can imagine. You find the qualitative sites with many links and useful, well-written content, that are out of business for good. Their domains, however, still have to be active. Your actions are simple and clear: you create content on similar topics, make it more up-to-date and take all the necessary good links from the outdated websites. Then you find owners of the websites that are linked to the unavailable pages and tell them, that the old links are useless now, and offer your links instead. And only a very lazy webmaster won’t follow your advice – especially if your content is good.

What tools you need:

In order to find the well-linked domains that expired recently, you might use ExpiredDomains.net. Then, to find mostly well-linked pages on these websites, it would be wise to visit ahrefs.com. Not so hard, is it?


Pros and cons:

The best thing about outdated linkbuilding – it’s a reliable method and the rate of success is high. You don’t have to wait for results too long and there are no limitations in sources. Expired websites appear every day. However, there is also a little problem – in order to get really decent content, you might want to hire professional copywriters. And that will cost you enough time, money and nerves. Brace yourself.


Image Linkbuilding

What is it:

A technique that shows that intelligence always pays off. Get yourself a valid account on Upwork and a pro account on Flickr, and go search for relevant images in the public domain of Upwork – remember, choose the ones with no copyrights. You place these images on your Flickr account, allowing them to be used with attribution – and add to the description of each image that the link attribution must be given to your website. Then gather all images in one gallery, providing bloggers with a url to which they could link back – and wait. No need to be obsessed with images – same technique works for graphics, charts, and scripts as well.

What tools you need:

Apparently, a valid account on Upwork, pro account on Flickr and some patience will do just fine.

Pros and cons:

Most bloggers that use your images might link to your Flickr account – so you will have to contact them personally and provide them with correct links. However, though time-consuming, this technique is definitely a profitable one – you get the links and you get them for free.



Of course, you can use any technique you like best. However, it’s combinations that make SEO campaigns truly successful. It would be wise to add new methods to those you already use, and make them work all together. This way the positive impact of one specific technique might eliminate all inconveniences, caused collaterally by another, and your SEO strategy will only bring you profit.

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