Businesses that publish 16+ posts a month on their blog have 4.5 times more leads than those who only publish 0-4 posts a month. If this alone isn’t enough to prove that adding a blog to your website is a good idea, consider more of its advantages. A blog boosts social media marketing efforts, boosts your credibility, enhances customer loyalty, increases traffic, and offers quite a few other benefits.
Top 8 Benefits of Adding a Blog to Your Website
Blog Benefits for Traffic
1. Blogs Bring Organic Traffic
Blog posts offer valuable content, which is what attracts traffic to your website. With good SEO and integration of blog into your overall marketing strategy, you can make sure they are noticed. This means that people will click through to the post in order to learn some interesting piece of info. Thus, comes the organic traffic every business seeks. Imbedding some relevant inbound links into your posts will take your visitors further into your site.
The best thing is that statistically about 1 in 10 blog posts are ‘compounding’. This means that they will generate traffic for a long time after the initial posting. Therefore, a blog is a lead attraction that constantly works for you.
2. A Blog Can Boost Your Social Media Marketing
Any SMM for beginners guide will tell you to share varied content and blog posts are one of the most efficient types.
Have your short but catchy social media posts with relevant hashtags link back to a more detailed blog. This will give your prospective clients a chance to learn more about the topic that caught their interest. It will also boost your SEO, which will make the post more visible in Google. This, in turn, will increase the flow of organic traffic.
Note that large pieces of content with valuable information are shared more than 1-2 liner posts on social media.
Blog Benefits for Content Marketing
3. Blogs Allow You to Use the Full Power of Content Marketing
According to the Content Marketing Institute, one of the best resources about content marketing, an average B2B business dedicates 28% of their total marketing budget to content promotion. This number has definitely increased in the past years as the efficiency of content marketing has been growing.
Content marketing is incredibly effective as the consumers of today thirst for information. For example, over 95% of buyers look through 3-5 pieces of content about a product/service, before buying it. Bear in mind that content marketing is not only about sharing info about your products. For it to work effectively you must research your audience and give them the kind of content they are interested in.
You also must understand that all marketing techniques are interconnected. Thus, content marketing boosts traffic because content attracts readers. It also improves SEO due to backlinks and keyword optimization.
Adding a blog to your website means you have a place to share this content. Unlike social media, where regular updates make searching for specific info difficult, a blog has all information stored in one place. Remember that a blog isn’t a tool for mindless self-promotion. Its main purpose is to educate the reader, so offer content that reflects this.
4. Blog Posts Help Connect with Your Audience
If you look for content marketing inspiration from leading brands, like RedBull, you’ll see that their content is mostly customer-oriented. Discussing the subjects relevant to your customers helps you connect with them on a personal level.
This boosts your brand as they start associating it with valuable information and look forward to your next update.
5. You Get to Reap the Benefits of Guest Posting
There is much talk about guest posting now and it’s well-deserved because this tool allows you to boost brand credibility. Adding a blog to your website is essential if you want to gain the most benefit from guest posting. This will allow you to not only be the one to post on other blogs, but also attract other bloggers to yours.
The benefits of accepting guest posts on your site include a boost in traffic, improved links, and a boost to the quality of your content. Guest posts also mean you won’t have to post original content yourself as often.
6. A Blog Is a Tool for Effective Self-Promotion
Check out best content marketing practices from big brands and you’ll see that all of them are subtly promoting themselves. Unlike short ads, where self-promotion is evident and necessary, blog posts allow you to do it in a more tuned-down manner.
This approach is more effective as it helps you influence the consumer’s subconscious. It also won’t cause a negative kneejerk reaction, like self-boasting ads might.
7. Blogging Boosts Your Credibility
Adding a blog to your website allows you to show off your knowledge of various subjects. Your customers will be more inclined to believe in your product/service if they have proof of your professionalism.
Guest posting also increases credibility if you manage to attract reputed bloggers or get your own posts on their websites.
Blog Benefits for SEO
8. Adding a Blog to Your Website Improves SEO
Nowadays you can’t just spam your text with a dozen keywords as Google AI has evolved enough to assess the informative quality of content. This means that you need to choose a few keywords that work and ensure they fit the text naturally.
Final Thoughts on Adding a Blog to Your Website
The efficiency of a blog as a marketing tool has been proven beyond doubt. However, you should understand that inbound marketing is highly complex. Therefore, you have to start with developing an effective marketing strategy.
Choose the content of your blog posts based on this strategy as posting odd bits of random info will be useless. This won’t help you build up a loyal readers’ base and won’t attract traffic interested in your products/services. If you want to get results, you must have a cohesive content strategy where every element complements and thus boosts the others.