The purpose of content promotion on media platforms is not to just get your message through to as many people as possible. It is to ensure that this message is relevant to those who get it – otherwise, you get yet another example of spray and pray media promotion.
Businesses that publish 16+ posts a month on their blog have 4.5 times more leads than those who only publish 0-4 posts a month. If this alone isn’t enough to prove that adding a blog to your website is a good idea, consider more of its advantages. A blog boosts social media marketing efforts, boosts your credibility, enhances customer loyalty, increases traffic, and offers quite a few other benefits.
For many years now guest blogging has been a tool people have used to expose their work to a wider audience. Whether it is through guest posting on sites such as Forbes or the Huffington Post that gets millions of views per day or simply on a small time gardening blog, it is a great way to make new connections, build quality backlinks and boost your authority on a given topic. A lot of people only think of it as a one-way street, and they do not consider the many benefits that are associated with opening up your blog to guest posts. This is not just reserved for major media sites – anybody can accept guest posts to their site.
Writing a successful guest post is like making a meal in that it’s a complicated piece of work that has lots of ingredients, and sides, and must be served right. Had your guest post been a burger, all its ‘ingredients’ will have to be used perfectly to create a delightful blend of flavors that everyone is sure to love.
Guest posting is, undoubtedly, one of the most promising SEO and content promotion methods – it is a prime source of high-quality traffic, a viable way to attract new customers and subscribers. Yes, it isn’t very straightforward and requires some time to get the hang of – but once you do so, the possibilities are limitless.
Luckily for you, we at Luckyposting have already suffered our share of bumps and bruises while learning the ins and outs of this craft, and now have enough expertise to help, direct and advise.
Social media marketing is the way to go if you want to promote your business today, as over 2.8 billion people use social media. Facebook is the absolute leader among them. Almost 80% of Americans use Facebook, and over 50 million accounts on this network belong to various businesses. Facebook Stories is a new feature that can help take your marketing to a new level. Including them in your strategy when planning SMM for success should help achieve your goal. Keep reading →
Guest posting today is very different from what it used to be a few years back. As it often is, adversity brought out the best in practice – Google’s uncompromising attitude towards guest blogging as a means of getting cheap links turned it from an often spammy practice into an accepted way of improving your ranking and increasing visibility of your blog. Today guest posting is a fully legitimate tool in every self-respecting blogger’s arsenal. However, finding the right guest blogging opportunities may be difficult, especially if you haven’t done it before. So how does one go about it? In this article, we describe 5 things for successful guest posting in 2017.
Any digital marketing specialist knows that evergreen content is a key to a strong brand image. You can follow the rule of creating content that will bring value to a customer without asking anything in return. It is an excellent way to grow a team of brand evangelists and make your content viral. Researchers from Havas Group have studied 1,500 international brands and 55 different content actions to test 60,000 content combinations. According to the annual research, 84% of people expect brands to provide relevant content that entertains, tells stories, provides solutions and creates experiences and events.
The pace of online world change is fast and getting even faster while content marketing remains the vital part of any successful digital marketing strategy. Content Marketing Institute reports that 70% of B2B marketers plan to create more content in 2017 compared to 2016 thus its impact on the overall brand strategy becomes even more significant. To keep winning in content marketing one definitely, needs to take into account SEO tricks and techniques to make sure the content created is ranked high enough.
There are plenty of differing opinions on the most efficient way to build a promo strategy and which content marketing tools to use to achieve the best results. However, one thing that remains true is that there is no universal formula for the perfect campaign. As such, you must learn a variety of techniques and understand their strengths and weaknesses to design a truly good strategy. The Internet would be your best helper in this as it’s a bottomless fountain of information on all things content marketing.
We’ve done massive amounts of research to bring you the list of top-quality content marketing sites, books, and courses that will help you truly understand the ‘content universe’.