Rapid growth of social media ushered a truly golden era for businesses both great and small – especially the latter. If you’re just starting out with the barest minimum of resources, you don’t need to rack your brain about where you’d get money for a massive ad campaign on TV (only to get barely glimpsed in the endless ocean of already existing ads) – social media will do just fine for establishing your brand’s image and a connection with customers. Play your social media cards right, create an image and a story that speaks to your target customer – and people will recognize you among the overwhelming diversity of faceless companies and value their relationship with your business. Here’re four essential steps to initial success in SMM.
They say that keywords aren’t as relevant for ranking today as they used to be. However, ‘they’ say a lot, so these days you must verify your information with extreme care. Especially, when dealing with such important matters as your website’s Google ranking.
What’s the Actual Truth About Keywords?
The truth is that Google’s algorithm has evolved over the last years. Its main purpose is to satisfy people and to do this it has to understand their desires. Have you ever caught yourself thinking ‘Hey, Google knows exactly WHAT I want even if I don’t word it right’? If yes, think back on these occasions and remember how the suggestions offered by the search fit the topic of your inquiry.
It wouldn’t be an exaggeration to say that guest posting is more popular today than ever before. Changes in Google’s search algorithms made it increasingly useless to produce dozens of poorly written guest posts, which means that today it is more about quality and careful choice of partners, which ensures that both target blogs and end users get useful, interesting and relevant content. However, it is not enough to simply write posts for other people’s blogs to get results – you have to follow certain principles and rules. And in this article, we will tell you what these rules are.
Content marketing is a core or at least a very important part of any self-respecting marketer’s arsenal; but although it is impossible to argue against content’s power to attract and keep clients, one cannot but admit that it may be rather difficult to manage. And it is exactly what this article is about – the tools that make this job easier and more effective.
Content is king, we’ve all heard it a hundred times. And it is true – content marketing is an integral part of any modern marketer’s arsenal, and it is unlikely that this situation is going to change anytime soon. However, as it is often the case with everything popular, real content marketing is riddled with dozens of popular myths and misconceptions. In this article, we will discuss and uncover five such myths – and probably save you a lot of time and money.
A few years back Matt Cutts, the head of Google’s Webspam team, generated quite a bit of buzz by proclaiming that guest posting and its value in terms of SEO are dead and gone, and there is no way it will ever return to its former glory.
It is almost three years since then, and what do we see? Guest blogging is just as prominent a feature of online landscape as it used to be, albeit in a somewhat different fashion. But why exactly does it remain a fixture and gains new proponents every day? Let’s try and explain it in plain English.
Video content plays an increasingly important role in online marketing as a larger and larger portion of world population gain access to broadband Internet. It is only natural – video is effectively the easiest medium to consume, and in the years to come we are going to see more and more online advertising campaigns actively using it. In this article, we will cover some videos that use visual imagery to outstanding effect – each in its own way, showing that everybody can attract attention to one’s product, irrespectively of the budget and video editing acumen.
Since its earliest days, SEO was rife with methods and techniques that cared nothing about benefiting clients and building up business credibility. Their proponents claim that they bring fast results unachievable by any other means. In reality, despite possible short-term benefits, they are disastrous for one’s business reputation, never pay off in the long term and are not guaranteed to work – Google is constantly refining its algorithms, which means that these black hat techniques are usually more trouble than they are worth. So, which are the most widespread methods of this type?
During these days the whole world is watching all the events of the Olympic Games in Rio, Brazil. Meanwhile, we in LuckyPosting agency decided to help you to win your own gold medal in such field as content marketing.
As we all know, content marketing is what defines the success of any website, blog or online promotion campaign. If you are serious about your project, you cannot forgo paying full attention to it.
If you think your life is a rollercoaster, meet like made-for-TV-movie story of an immortal street king, Curtis ‘50 Cent’ Jackson who made his way from the crack dealer to one of the most famous musicians of all times. The rapper, entrepreneur, investor, actor, record, film and television producer, he as anyone else knows how to provide for himself by any means.