Content Marketing Inspiration from the Giants: Red Bull

Content Marketing Inspiration from the Giants: Red Bull

Recent studies indicate that the average Internet user’s attention span grows shorter with only 37 seconds spent on reading a single article (NewsCred Insights). However, content marketing remains the king of digital promotion tools, and according to reports, most businesses are planning to increase their investments into it. The secret of success in this endeavor lies in the development and implementation of an effective content marketing strategy. And Red Bull is a prime example of content marketing inspiration.

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4 Key Elements of Every Successful Facebook Ad

4 Key Elements of Every Successful Facebook Ad

After the fall of organic reach, Facebook advertisements have become the best way for brands and companies to reach their target audience on Facebook. You may already know how to make a Facebook ad (if no, here is the link), but do you know how to make people click on it?

It is important to test your ideas and to experiment with different types of ads. In this article, I will list some of the crucial elements to create the best Facebook ads. Keep reading →

Google Changes the Rules in the World of SEO: Deal with It

Google Changes the Rules in the World of SEO: Deal with It

Google has long ago turned from just a big player in the fields of IT and big data into an entity that single-handedly changes the rules according to which the entire world operates. Modern life in all its spheres is so dependent on the Internet, and the Internet is so dependent on Google’s search algorithms that every change in them means that millions of SEO specialists, entrepreneurs, copywriters have to change the ways they work, and the ripple goes further, effectively encompassing the entire Earth. In this article, we will enumerate some of these changes that literally shook the world.

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Hi There, Nice to Meet You: 4 Steps to Successful SMM for Beginners

Hi There, Nice to Meet You: 4 Steps to Successful SMM for Beginners

Rapid growth of social media ushered a truly golden era for businesses both great and small – especially the latter. If you’re just starting out with the barest minimum of resources, you don’t need to rack your brain about where you’d get money for a massive ad campaign on TV (only to get barely glimpsed in the endless ocean of already existing ads) – social media will do just fine for establishing your brand’s image and a connection with customers. Play your social media cards right, create an image and a story that speaks to your target customer – and people will recognize you among the overwhelming diversity of faceless companies and value their relationship with your business. Here’re four essential steps to initial success in SMM.

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How to Find Keywords That Work: It’s All About Semantics

How to Find Keywords That Work: It’s All About Semantics

They say that keywords aren’t as relevant for ranking today as they used to be. However, ‘they’ say a lot, so these days you must verify your information with extreme care. Especially, when dealing with such important matters as your website’s Google ranking.

What’s the Actual Truth About Keywords?

The truth is that Google’s algorithm has evolved over the last years. Its main purpose is to satisfy people and to do this it has to understand their desires. Have you ever caught yourself thinking ‘Hey, Google knows exactly WHAT I want even if I don’t word it right’? If yes, think back on these occasions and remember how the suggestions offered by the search fit the topic of your inquiry.

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Guest Posting – a Secret Component of Your Marketing Strategy

Guest Posting – a Secret Component of Your Marketing Strategy

It wouldn’t be an exaggeration to say that guest posting is more popular today than ever before. Changes in Google’s search algorithms made it increasingly useless to produce dozens of poorly written guest posts, which means that today it is more about quality and careful choice of partners, which ensures that both target blogs and end users get useful, interesting and relevant content. However, it is not enough to simply write posts for other people’s blogs to get results – you have to follow certain principles and rules. And in this article, we will tell you what these rules are.

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5 Most Effective Content Marketing Tools to Use in 2017

5 Most Effective Content Marketing Tools to Use in 2017

Content marketing is a core or at least a very important part of any self-respecting marketer’s arsenal; but although it is impossible to argue against content’s power to attract and keep clients, one cannot but admit that it may be rather difficult to manage. And it is exactly what this article is about – the tools that make this job easier and more effective.

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5 Eternal Myths about Content Marketing Uncovered

5 Eternal Myths about Content Marketing Uncovered

Content is king, we’ve all heard it a hundred times. And it is true – content marketing is an integral part of any modern marketer’s arsenal, and it is unlikely that this situation is going to change anytime soon. However, as it is often the case with everything popular, real content marketing is riddled with dozens of popular myths and misconceptions. In this article, we will discuss and uncover five such myths – and probably save you a lot of time and money.

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Why There Is so Much Talk about Guest Posting Now

Why There Is so Much Talk about Guest Posting Now

A few years back Matt Cutts, the head of Google’s Webspam team, generated quite a bit of buzz by proclaiming that guest posting and its value in terms of SEO are dead and gone, and there is no way it will ever return to its former glory.

It is almost three years since then, and what do we see? Guest blogging is just as prominent a feature of online landscape as it used to be, albeit in a somewhat different fashion. But why exactly does it remain a fixture and gains new proponents every day? Let’s try and explain it in plain English.

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9 Videos That Will Definitely Make You Believe That Marketing Is a True Art

9 Videos That Will Definitely Make You Believe That Marketing Is a True Art

Video content plays an increasingly important role in online marketing as a larger and larger portion of world population gain access to broadband Internet. It is only natural – video is effectively the easiest medium to consume, and in the years to come we are going to see more and more online advertising campaigns actively using it. In this article, we will cover some videos that use visual imagery to outstanding effect – each in its own way, showing that everybody can attract attention to one’s product, irrespectively of the budget and video editing acumen.

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