Rapid growth of social media ushered a truly golden era for businesses both great and small – especially the latter. If you’re just starting out with the barest minimum of resources, you don’t need to rack your brain about where you’d get money for a massive ad campaign on TV (only to get barely glimpsed in the endless ocean of already existing ads) – social media will do just fine for establishing your brand’s image and a connection with customers. Play your social media cards right, create an image and a story that speaks to your target customer – and people will recognize you among the overwhelming diversity of faceless companies and value their relationship with your business. Here’re four essential steps to initial success in SMM.
Content marketing is a core or at least a very important part of any self-respecting marketer’s arsenal; but although it is impossible to argue against content’s power to attract and keep clients, one cannot but admit that it may be rather difficult to manage. And it is exactly what this article is about – the tools that make this job easier and more effective.
Content is king, we’ve all heard it a hundred times. And it is true – content marketing is an integral part of any modern marketer’s arsenal, and it is unlikely that this situation is going to change anytime soon. However, as it is often the case with everything popular, real content marketing is riddled with dozens of popular myths and misconceptions. In this article, we will discuss and uncover five such myths – and probably save you a lot of time and money.
Since its earliest days, SEO was rife with methods and techniques that cared nothing about benefiting clients and building up business credibility. Their proponents claim that they bring fast results unachievable by any other means. In reality, despite possible short-term benefits, they are disastrous for one’s business reputation, never pay off in the long term and are not guaranteed to work – Google is constantly refining its algorithms, which means that these black hat techniques are usually more trouble than they are worth. So, which are the most widespread methods of this type?
During these days the whole world is watching all the events of the Olympic Games in Rio, Brazil. Meanwhile, we in LuckyPosting agency decided to help you to win your own gold medal in such field as content marketing.
As we all know, content marketing is what defines the success of any website, blog or online promotion campaign. If you are serious about your project, you cannot forgo paying full attention to it.
If you think your life is a rollercoaster, meet like made-for-TV-movie story of an immortal street king, Curtis ‘50 Cent’ Jackson who made his way from the crack dealer to one of the most famous musicians of all times. The rapper, entrepreneur, investor, actor, record, film and television producer, he as anyone else knows how to provide for himself by any means.
Creating large amounts of awesome content is a primary concern of any website owner. However, what exactly is awesome content? What makes it awesome? What is the essence of awesomeness? Let’s take a look at 5 ingredients of this elusive quality, and how professionals achieve it.
The slogan is one of the most effective ways to influence the target audience. Besides, some companies are obliged their popularity to the slogan that accompanies their brand.
To make it happen, it must be easy, attractive, and conative. By this reason, marketers investigate customers, their tastes, desires, etc. Only real professionals can create it.
Top-3 advertising slogans
- McDonald’s: I’m lovin’ it.
Your company uses all well-known methods to increase its popularity, but it is a common staff to aspire something more: sales, profit, loyal clients, and so on. That’s why you must be interested in using newsjacking in online and offline promotion. Don’t you still know what it is and how this technique in digital marketing can help your reputation? You can find out about content promotion as well.
For the last 10 years scientists have been learning the nature of content virality, and they found out that users share emotional content more often than «flabby» publications.
To be shared by your target audience, this content must be funny, cool, exciting, amazing, etc. You can read what we have written before about content planning. It can vary so much you can’t even imagine. An old joke can become very popular if it appears in right time in a perfect place. So in a real life it doesn’t matter how you publish, but what you spread at social media.