Social media marketing is the way to go if you want to promote your business today, as over 2.8 billion people use social media. Facebook is the absolute leader among them. Almost 80% of Americans use Facebook, and over 50 million accounts on this network belong to various businesses. Facebook Stories is a new feature that can help take your marketing to a new level. Including them in your strategy when planning SMM for success should help achieve your goal. Keep reading →
Google has long ago turned from just a big player in the fields of IT and big data into an entity that single-handedly changes the rules according to which the entire world operates. Modern life in all its spheres is so dependent on the Internet, and the Internet is so dependent on Google’s search algorithms that every change in them means that millions of SEO specialists, entrepreneurs, copywriters have to change the ways they work, and the ripple goes further, effectively encompassing the entire Earth. In this article, we will enumerate some of these changes that literally shook the world.
They say that keywords aren’t as relevant for ranking today as they used to be. However, ‘they’ say a lot, so these days you must verify your information with extreme care. Especially, when dealing with such important matters as your website’s Google ranking.
What’s the Actual Truth About Keywords?
The truth is that Google’s algorithm has evolved over the last years. Its main purpose is to satisfy people and to do this it has to understand their desires. Have you ever caught yourself thinking ‘Hey, Google knows exactly WHAT I want even if I don’t word it right’? If yes, think back on these occasions and remember how the suggestions offered by the search fit the topic of your inquiry.
Content marketing is a core or at least a very important part of any self-respecting marketer’s arsenal; but although it is impossible to argue against content’s power to attract and keep clients, one cannot but admit that it may be rather difficult to manage. And it is exactly what this article is about – the tools that make this job easier and more effective.
The slogan is one of the most effective ways to influence the target audience. Besides, some companies are obliged their popularity to the slogan that accompanies their brand.
To make it happen, it must be easy, attractive, and conative. By this reason, marketers investigate customers, their tastes, desires, etc. Only real professionals can create it.
Top-3 advertising slogans
- McDonald’s: I’m lovin’ it.
For the last 10 years scientists have been learning the nature of content virality, and they found out that users share emotional content more often than «flabby» publications.
To be shared by your target audience, this content must be funny, cool, exciting, amazing, etc. You can read what we have written before about content planning. It can vary so much you can’t even imagine. An old joke can become very popular if it appears in right time in a perfect place. So in a real life it doesn’t matter how you publish, but what you spread at social media.
There are countless mobile apps and games that allow us to throw our time straight into garbage bin. Meanwhile, it’s been a year since Google launched an app that could be of use both to beginning entrepreneurs and marketers. Google Primer offers marketing lessons to everyone who is willing to take them. Let’s figure out the main advantages of this app.
The entrepreneurs, whose startups are based on web apps development, know the value of proper promotion. Social media are a powerful tool in app marketing, however, some businessmen still underestimate it and neglect the possibility to use social network channels fully. There are several useful tips you should consider if you would like to get the highest effect from your app marketing strategy on social media.
Being a part of a startup team is an amazing and instructive experience, not found in any other line of work or pastime. This combination of healthy chaos, inspiration, unstable hours and constantly changing the organization of work provides for an exciting job environment and does wonders to take you by the scruff of the neck and yank out of your comfort zone. No matter how much one likes it, it cannot last forever. It is tiring; it disrupts performance, in the long run, it implants many an unhealthy work habit.