Exhaustive Guide to Guest Posting: Pitch that Sells

Exhaustive Guide to Guest Posting: Pitch that Sells

Approaching guest blogging with the right mindset is what will get your article published. As many writers focus solely on writing high-quality articles, they tend to forget that they have to pitch that article to someone first. When talking about guest blogging, your strategy should include crafting your email pitch as well. After all, it’s the first information the editor or journalist gets about your article.

There are four parts of a pitch email that you have to bear in mind when reaching out to the editor: subject line, introduction, pitch body and closing. The company Fractl analysed 150 email pitches to find what do successful ones have in common. Keep reading →

Leveling Up SMM for Success by Mastering Facebook Stories

Leveling Up SMM for Success by Mastering Facebook Stories

Social media marketing is the way to go if you want to promote your business today, as over 2.8 billion people use social media. Facebook is the absolute leader among them. Almost 80% of Americans use Facebook, and over 50 million accounts on this network belong to various businesses. Facebook Stories is a new feature that can help take your marketing to a new level. Including them in your strategy when planning SMM for success should help achieve your goal. Keep reading →

4 Key Elements of Every Successful Facebook Ad

4 Key Elements of Every Successful Facebook Ad

After the fall of organic reach, Facebook advertisements have become the best way for brands and companies to reach their target audience on Facebook. You may already know how to make a Facebook ad (if no, here is the link), but do you know how to make people click on it?

It is important to test your ideas and to experiment with different types of ads. In this article, I will list some of the crucial elements to create the best Facebook ads. Keep reading →

How to Find Keywords That Work: It’s All About Semantics

How to Find Keywords That Work: It’s All About Semantics

They say that keywords aren’t as relevant for ranking today as they used to be. However, ‘they’ say a lot, so these days you must verify your information with extreme care. Especially, when dealing with such important matters as your website’s Google ranking.

What’s the Actual Truth About Keywords?

The truth is that Google’s algorithm has evolved over the last years. Its main purpose is to satisfy people and to do this it has to understand their desires. Have you ever caught yourself thinking ‘Hey, Google knows exactly WHAT I want even if I don’t word it right’? If yes, think back on these occasions and remember how the suggestions offered by the search fit the topic of your inquiry.

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9 Videos That Will Definitely Make You Believe That Marketing Is a True Art

9 Videos That Will Definitely Make You Believe That Marketing Is a True Art

Video content plays an increasingly important role in online marketing as a larger and larger portion of world population gain access to broadband Internet. It is only natural – video is effectively the easiest medium to consume, and in the years to come we are going to see more and more online advertising campaigns actively using it. In this article, we will cover some videos that use visual imagery to outstanding effect – each in its own way, showing that everybody can attract attention to one’s product, irrespectively of the budget and video editing acumen.

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How We Improved Our Team Productivity by 40% Just in 1 Month

How We Improved Our Team Productivity by 40% Just in 1 Month

Being a part of a startup team is an amazing and instructive experience, not found in any other line of work or pastime. This combination of healthy chaos, inspiration, unstable hours and constantly changing the organization of work provides for an exciting job environment and does wonders to take you by the scruff of the neck and yank out of your comfort zone. No matter how much one likes it, it cannot last forever. It is tiring; it disrupts performance, in the long run, it implants many an unhealthy work habit.

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Working Link Building Methods to Use in 2016

Working Link Building Methods to Use in 2016

Over the last few years, the term “link building” has acquired a negative connotation in minds of many people. Link building methods are often associated with a black hat, spammy, mechanistic SEO techniques used by unscrupulous webmasters in their attempts to outwit the ever-changing Google algorithms.

However, it doesn’t change the fact that links still play an enormous role in search engine ranking – although the focus moved from quantity to quality. Which means that you still have to build links to successfully promote your website – but be clever about it. In this article you will find:

  • A round-up of legitimate, working, white-hat link building methods that work today and are likely to work in 2016;
  • Practical recommendations on their application;
  • Their drawbacks and what you should avoid about them.

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3 Tips on How to Create Mobile Ads That Do Not Annoy

3 Tips on How to Create Mobile Ads That Do Not Annoy

There’s literally nothing that could annoy a smartphone user more than an add, suddenly appearing on the screen during a quick search on the web or during a particularly interesting game. On one hand – there is no much difference between annoyance from mobile advertising and desktop advertising strategies. On the other hand – it’s harder to throw the desktop against the wall, when feeling overwhelmed with negative emotions. So for those of the entrepreneurs and marketers who decided to broaden their target audience through mobile users and don’t want to lose their customers due to unwise advertising and shattered screens, there are three crucial tips to follow.

Tip #1: Choose Time

Ads are used in order to inform and attract the customer – and at some point of time not even the most qualitative and visually correct ad will seem attractive. You don’t simply hit your customers with ads whenever there is an opportunity. You need to discover the moments when the user will be emotionally ready to get your message – and, if it is possible, you also need to find a way to reward him or her for paying attention to what you offer.

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What Do You Need to Create Your Own Website

What Do You Need to Create Your Own Website

There are many reasons to start a website. As a hobby. To promote your business. To gather like-minded people for this or that project – possibilities are endless.

But although starting a website today is much, much easier than, say, fifteen years ago, there are still things to know and to have before you set about. Here’s what you will need.

1. Domain Name

First, you should think of a domain name for your website. Make sure you understand what it means, however, as newcomers in this field are often confused – having a domain name doesn’t mean that you have a site or space for a site. It is nothing more than a name, similarly to brand or company name in the physical world. When you register your company, it doesn’t mean that you get an office to go with it, right?

To get a domain name, you have to register it and pay an annual fee to a registrar. And if you thought of a brilliant name, better check if it is already occupied.

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Everything you didn’t know about Internet of Things

Everything you didn’t know about Internet of Things

What do you know about Internet of Things (IoT) – the M2M network, which connects all kinds of mechanisms and technologies into a single data field? In our infographics we gathered and analyzed the most recent data in order to explore the concept of IoT, as well as its main features and solutions. Check this infographics out and learn more about the IoT’s potential growth, its division by business sectors and the ways famous brands use it for their profit and development.

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