The pace of online world change is fast and getting even faster while content marketing remains the vital part of any successful digital marketing strategy. Content Marketing Institute reports that 70% of B2B marketers plan to create more content in 2017 compared to 2016 thus its impact on the overall brand strategy becomes even more significant. To keep winning in content marketing one definitely, needs to take into account SEO tricks and techniques to make sure the content created is ranked high enough.
Google has long ago turned from just a big player in the fields of IT and big data into an entity that single-handedly changes the rules according to which the entire world operates. Modern life in all its spheres is so dependent on the Internet, and the Internet is so dependent on Google’s search algorithms that every change in them means that millions of SEO specialists, entrepreneurs, copywriters have to change the ways they work, and the ripple goes further, effectively encompassing the entire Earth. In this article, we will enumerate some of these changes that literally shook the world.
They say that keywords aren’t as relevant for ranking today as they used to be. However, ‘they’ say a lot, so these days you must verify your information with extreme care. Especially, when dealing with such important matters as your website’s Google ranking.
What’s the Actual Truth About Keywords?
The truth is that Google’s algorithm has evolved over the last years. Its main purpose is to satisfy people and to do this it has to understand their desires. Have you ever caught yourself thinking ‘Hey, Google knows exactly WHAT I want even if I don’t word it right’? If yes, think back on these occasions and remember how the suggestions offered by the search fit the topic of your inquiry.
Since its earliest days, SEO was rife with methods and techniques that cared nothing about benefiting clients and building up business credibility. Their proponents claim that they bring fast results unachievable by any other means. In reality, despite possible short-term benefits, they are disastrous for one’s business reputation, never pay off in the long term and are not guaranteed to work – Google is constantly refining its algorithms, which means that these black hat techniques are usually more trouble than they are worth. So, which are the most widespread methods of this type?
Everybody with any stake in this business remembers how guest blogging was declared dead back in 2014 and what a storm of confusion it caused. Amusingly enough, two years later the share of guest blogging as a marketing tool didn’t decrease in the slightest. It still can be used effectively, so let’s look at how.
Creating large amounts of awesome content is a primary concern of any website owner. However, what exactly is awesome content? What makes it awesome? What is the essence of awesomeness? Let’s take a look at 5 ingredients of this elusive quality, and how professionals achieve it.
For the last 10 years scientists have been learning the nature of content virality, and they found out that users share emotional content more often than «flabby» publications.
To be shared by your target audience, this content must be funny, cool, exciting, amazing, etc. You can read what we have written before about content planning. It can vary so much you can’t even imagine. An old joke can become very popular if it appears in right time in a perfect place. So in a real life it doesn’t matter how you publish, but what you spread at social media.
There are countless mobile apps and games that allow us to throw our time straight into garbage bin. Meanwhile, it’s been a year since Google launched an app that could be of use both to beginning entrepreneurs and marketers. Google Primer offers marketing lessons to everyone who is willing to take them. Let’s figure out the main advantages of this app.
The entrepreneurs, whose startups are based on web apps development, know the value of proper promotion. Social media are a powerful tool in app marketing, however, some businessmen still underestimate it and neglect the possibility to use social network channels fully. There are several useful tips you should consider if you would like to get the highest effect from your app marketing strategy on social media.
Linkbuilding is a cornerstone of SEO. If you miss the newest tools, used by your competitors, all of your efforts to build a decent SEO campaign are destined to be in vain. This research will inform you of the latest white-hat linkbuilding techniques, their advantages and disadvantages and the tools you will need to perform them. One has to keep up with the trends.