Social media marketing is the way to go if you want to promote your business today, as over 2.8 billion people use social media. Facebook is the absolute leader among them. Almost 80% of Americans use Facebook, and over 50 million accounts on this network belong to various businesses. Facebook Stories is a new feature that can help take your marketing to a new level. Including them in your strategy when planning SMM for success should help achieve your goal. Keep reading →
After the fall of organic reach, Facebook advertisements have become the best way for brands and companies to reach their target audience on Facebook. You may already know how to make a Facebook ad (if no, here is the link), but do you know how to make people click on it?
It is important to test your ideas and to experiment with different types of ads. In this article, I will list some of the crucial elements to create the best Facebook ads. Keep reading →
Rapid growth of social media ushered a truly golden era for businesses both great and small – especially the latter. If you’re just starting out with the barest minimum of resources, you don’t need to rack your brain about where you’d get money for a massive ad campaign on TV (only to get barely glimpsed in the endless ocean of already existing ads) – social media will do just fine for establishing your brand’s image and a connection with customers. Play your social media cards right, create an image and a story that speaks to your target customer – and people will recognize you among the overwhelming diversity of faceless companies and value their relationship with your business. Here’re four essential steps to initial success in SMM.