Winning Evergreen Content: Best Practices From Big Brands

Winning Evergreen Content: Best Practices From Big Brands

Any digital marketing specialist knows that evergreen content is a key to a strong brand image. You can follow the rule of creating content that will bring value to a customer without asking anything in return. It is an excellent way to grow a team of brand evangelists and make your content viral. Researchers from Havas Group have studied 1,500 international brands and 55 different content actions to test 60,000 content combinations. According to the annual research, 84% of people expect brands to provide relevant content that entertains, tells stories, provides solutions and creates experiences and events.

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Content Marketing Inspiration from the Giants: Red Bull

Content Marketing Inspiration from the Giants: Red Bull

Recent studies indicate that the average Internet user’s attention span grows shorter with only 37 seconds spent on reading a single article (NewsCred Insights). However, content marketing remains the king of digital promotion tools, and according to reports, most businesses are planning to increase their investments into it. The secret of success in this endeavor lies in the development and implementation of an effective content marketing strategy. And Red Bull is a prime example of content marketing inspiration.

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Slogans to save the world: 3 amazing examples

Slogans to save the world: 3 amazing examples

The slogan is one of the most effective ways to influence the target audience. Besides, some companies are obliged their popularity to the slogan that accompanies their brand.

To make it happen, it must be easy, attractive, and conative. By this reason, marketers investigate customers, their tastes, desires, etc. Only real professionals can create it.

 

Top-3 advertising slogans

  1. McDonald’s: I’m lovin’ it.

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How We Improved Our Team Productivity by 40% Just in 1 Month

How We Improved Our Team Productivity by 40% Just in 1 Month

Being a part of a startup team is an amazing and instructive experience, not found in any other line of work or pastime. This combination of healthy chaos, inspiration, unstable hours and constantly changing the organization of work provides for an exciting job environment and does wonders to take you by the scruff of the neck and yank out of your comfort zone. No matter how much one likes it, it cannot last forever. It is tiring; it disrupts performance, in the long run, it implants many an unhealthy work habit.

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