Guest Posting – a Secret Component of Your Marketing Strategy

It wouldn’t be an exaggeration to say that guest posting is more popular today than ever before. Changes in Google’s search algorithms made it increasingly useless to produce dozens of poorly written guest posts, which means that today it is more about quality and careful choice of partners, which ensures that both target blogs and end users get useful, interesting and relevant content. However, it is not enough to simply write posts for other people’s blogs to get results – you have to follow certain principles and rules. And in this article, we will tell you what these rules are.

1.    Produce Unique Content

The thing that crushed guest posting a few years back (by forcing Google to take measures against it) was not simply the low quality of your average post, but also the fact that most posts on a particular topic were essentially duplicates, providing the same information, using the same links and illustrating their points with the same infographics. The same goes for reusing your own content – most blogs won’t accept articles that are just variations of a post published elsewhere or reworked from an earlier publication. If you want results, you have to produce unique content.

2.    Don’t Do Guest Posting for SEO Reasons Alone

If you churn out 15-20 guest posts a week, it is obvious that you do it as a SEO trick. It is hardly possible to produce that amount of content without sacrificing quality, and target blog owners are likely to quickly find it out. Therefore, don’t fall into the trap of replacing quality with quantity – it is better to write one outstanding post a week, publish it on a popular blog and improve your reputation as the industry specialist than mass produce a dozen mediocre or poor ones. Another option is to use for guest posting agency qualified enough to provide high-quality content in big amounts.

3.    Research the Target Blog before Making an Offer

You will learn a thing or two about what kind of posts get accepted, get a feel of what kind of style should be used – or understand that it isn’t suitable for your purposes after all. Anyway, learning more about the blog and its owner before you attempt anything will save you a lot of time and effort later on.

4.    Post on Quality Blogs Only

Writing a blog post is a lot of work – if it is a good post, that is. It will take you time, effort and research to produce one – and you don’t want it all to be spent on a second-rate blog. Thus, look for popular blogs that are known in their respective fields, that regularly produce high-quality content, that don’t rely entirely on guest posts for their content. People tend to evaluate you based on in whose proximity they see you – and if your name regularly appears alongside the industry influencers, it will be noticed.

5.    Build a Connection before Offering a Post

If the blog you are dealing with is any good, its owner will most likely refuse you a publication if you appear out of the blue. Especially if it is much more popular and well-respected than yours. Therefore, you have to approach the task gradually: start commenting on its posts, take part in discussions and make sure your contributions are useful. Engage the owner in direct conversation, if possible, make him remember you – this way when you come knocking you will be a familiar face and not a random stranger.

Guest posting can be both a powerful part of your marketing strategy and a means for building useful online connections – if you play your cards right. Follow these tips, and success will not be long in coming!

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