Guest posting today is very different from what it used to be a few years back. As it often is, adversity brought out the best in practice – Google’s uncompromising attitude towards guest blogging as a means of getting cheap links turned it from an often spammy practice into an accepted way of improving your ranking and increasing visibility of your blog. Today guest posting is a fully legitimate tool in every self-respecting blogger’s arsenal. However, finding the right guest blogging opportunities may be difficult, especially if you haven’t done it before. So how does one go about it? In this article, we describe 5 things for successful guest posting in 2017.
So what are the ingredients of successful guest posting?
1. Keep to Your Niche
Defining your goal and concentrating your effort is just as important in guest posting as it is everywhere else. You should define what your blog is about and stringently keep to it both regarding what you write about and where you guest blog. Current Google algorithms take into account where your links are leading from, and if you get a lot of backlinks from blogs that have nothing to do with your topic, it will consider it suspicious and can either omit to take them into account or completely remove you from search results due to spam.
2. Study Backlinks of Other Sites of Your Niche
Why waste time looking for blogs in your niche accepting guest posts if when somebody has already done this job for you? You can use a tool like Ahrefs to find websites with backlinks leading to your competitors (along with a lot of other useful information). By doing this, you ensure two things: firstly, you find out which websites in your niche accept guest posts. Secondly, you can analyze which websites have led to the best results for your competitors and use their experience to your advantage.
3. Search Smartly
Websites actively accepting guest posts and looking for contributions usually make it known using a rather limited set of expressions: “write for us”, “write a guest post”, “become a contributor”, you can extend the list on your own. Try combining keywords related to your niche with these expressions placed between quotes.
4. Study the Target Website’s Blogging Standards
If a website accepts guest posts, it doesn’t necessarily mean that you want to do business with it. Websites that both have high-quality standards for their content and have a long-standing practice of accepting guest posts always provide carefully written and detailed guidelines. If these instructions aren’t in place, it may mean that the website in question either doesn’t habitually publish posts by outsiders or isn’t very selective about it. Either way, you may want to think twice before dealing with them.
5. Study Target Websites’ Metrics
A website may be relevant to your niche, generally, contain useful, and high-quality content and have high standards of quality for contributors – and still rank low in Google search results. Writing a guest post for such a place probably won’t be a complete waste of time, but you can certainly guest blog more efficiently elsewhere. By studying how much organic traffic these websites get before you do business with them will help you concentrate your effort on those sites that can help you grow.
Guest posting is an incredibly effective way of increasing traffic to your website, making it more visible both for clients and other people in your industry and creating a professional image. You simply have to learn to use it right and cooperate with the right websites – and we hope that these tips will help you gain the initial understanding of how it is should be done.