Efficient business blog management is an essential part of your content marketing strategy. A blog is a great communication tool that increases the visibility of your business. B2C or B2B company can use it to get in touch with their clients and build strong customer relationships. Blog posts can serve a variety of purposes, like presenting new products and services. However, the main goal of your blog content is to educate readers on the topics they find interesting. Unlike other forms of advertising, blog posts should have educational, practical, or entertainment value to appeal to every type of customer.
Statistically, 60% of marketers create one or more pieces of content a day. However, creating a genuinely valuable piece takes more than a day’s work. So, what’s the catch? The ‘catch’ is content repurposing.
Businesses that publish 16+ posts a month on their blog have 4.5 times more leads than those who only publish 0-4 posts a month. If this alone isn’t enough to prove that adding a blog to your website is a good idea, consider more of its advantages. A blog boosts social media marketing efforts, boosts your credibility, enhances customer loyalty, increases traffic, and offers quite a few other benefits.
Any digital marketing specialist knows that evergreen content is a key to a strong brand image. You can follow the rule of creating content that will bring value to a customer without asking anything in return. It is an excellent way to grow a team of brand evangelists and make your content viral. Researchers from Havas Group have studied 1,500 international brands and 55 different content actions to test 60,000 content combinations. According to the annual research, 84% of people expect brands to provide relevant content that entertains, tells stories, provides solutions and creates experiences and events.
The pace of online world change is fast and getting even faster while content marketing remains the vital part of any successful digital marketing strategy. Content Marketing Institute reports that 70% of B2B marketers plan to create more content in 2017 compared to 2016 thus its impact on the overall brand strategy becomes even more significant. To keep winning in content marketing one definitely, needs to take into account SEO tricks and techniques to make sure the content created is ranked high enough.
There are plenty of differing opinions on the most efficient way to build a promo strategy and which content marketing tools to use to achieve the best results. However, one thing that remains true is that there is no universal formula for the perfect campaign. As such, you must learn a variety of techniques and understand their strengths and weaknesses to design a truly good strategy. The Internet would be your best helper in this as it’s a bottomless fountain of information on all things content marketing.
We’ve done massive amounts of research to bring you the list of top-quality content marketing sites, books, and courses that will help you truly understand the ‘content universe’.
Recent studies indicate that the average Internet user’s attention span grows shorter with only 37 seconds spent on reading a single article (NewsCred Insights). However, content marketing remains the king of digital promotion tools, and according to reports, most businesses are planning to increase their investments into it. The secret of success in this endeavor lies in the development and implementation of an effective content marketing strategy. And Red Bull is a prime example of content marketing inspiration.
Content marketing is a core or at least a very important part of any self-respecting marketer’s arsenal; but although it is impossible to argue against content’s power to attract and keep clients, one cannot but admit that it may be rather difficult to manage. And it is exactly what this article is about – the tools that make this job easier and more effective.
During these days the whole world is watching all the events of the Olympic Games in Rio, Brazil. Meanwhile, we in LuckyPosting agency decided to help you to win your own gold medal in such field as content marketing.
As we all know, content marketing is what defines the success of any website, blog or online promotion campaign. If you are serious about your project, you cannot forgo paying full attention to it.
They say that 0.1% of content marketing successes look like overnight successes. Usually, it takes time. But what if in your case the implementation of the content marketing strategy takes too much time and looks more like a failure to you? Perhaps you slipped up and made one of the five most popular mistakes.