Guest posting today is very different from what it used to be a few years back. As it often is, adversity brought out the best in practice – Google’s uncompromising attitude towards guest blogging as a means of getting cheap links turned it from an often spammy practice into an accepted way of improving your ranking and increasing visibility of your blog. Today guest posting is a fully legitimate tool in every self-respecting blogger’s arsenal. However, finding the right guest blogging opportunities may be difficult, especially if you haven’t done it before. So how does one go about it? In this article, we describe 5 things for successful guest posting in 2017.
The pace of online world change is fast and getting even faster while content marketing remains the vital part of any successful digital marketing strategy. Content Marketing Institute reports that 70% of B2B marketers plan to create more content in 2017 compared to 2016 thus its impact on the overall brand strategy becomes even more significant. To keep winning in content marketing one definitely, needs to take into account SEO tricks and techniques to make sure the content created is ranked high enough.
Recent studies indicate that the average Internet user’s attention span grows shorter with only 37 seconds spent on reading a single article (NewsCred Insights). However, content marketing remains the king of digital promotion tools, and according to reports, most businesses are planning to increase their investments into it. The secret of success in this endeavor lies in the development and implementation of an effective content marketing strategy. And Red Bull is a prime example of content marketing inspiration.